Here are 10 things that your competitors dont do but you can, to win the brand value creation game.
- 1. Obssess about how your products and services make customers feel.
- 2. Help people to ‘buy in’ and belong (not just to buy).
- 3. Make something that’s not for everyone.
- 4. Question how they could do it better.
- 5. Listen twice as much as they talk.
- 6. Do what they say they will do.
- 7. Play the long game.
- 8. Deliberately delight.
- 9. Practice empathy
- 10.Care more for your audience
It takes disciplined effort to create meaningful value — but it’s worth it.