How to win the brand value creation game?

Here are 10 things that your competitors dont do but you can, to win the brand value creation game.

  • 1. Obssess about how your products and services make customers feel.
  • 2. Help people to ‘buy in’ and belong (not just to buy).
  • 3. Make something that’s not for everyone.
  • 4. Question how they could do it better.
  • 5. Listen twice as much as they talk.
  • 6. Do what they say they will do.
  • 7. Play the long game.
  • 8. Deliberately delight.
  • 9. Practice empathy
  • 10.Care more for your audience

It takes disciplined effort to create meaningful value — but it’s worth it.