A ‘for the people, by the people’ marketing strategy, influencer marketing is catching up robustly in the B2C segment.
But is the entire buzz worth it? Does influencer marketing really help?
Yes, it does!
Influencers exist in every industry. And with an extensive reach on their platforms, they’re ideal to promote your product/service. All you need to do is find them and connect with them.
So here are 5 hacks on how to go about it!
1. Find The Right Influencer, Not Just Any Influencer
It’s important to not just look for influencers but look for the right influencers. Fine tune the requirements of your business before you go looking for an influencer who fits the bill.
Influencers are the real brand ambassadors. So make sure you team up with the right influencers and engage with them for them to take up complete brand ownership. Help them help you!
2. Double Check Influencers For Fake Followers
Filter the influencers as per authenticity, reach and the level of an influencer campaign’s impact that the brand needs for its growth. At the end of the day, authenticity is what makes influencers influential to the public.
3. Engage On Social Media
A few ways you can assist with the whole process is:
4. Compensate Your Influencers Well
While some influencers may be willing to promote your brand in exchange for free products or experiences, it is good practice to compensate them well. In fact, if you compensate them handsomely, they may even be more committed to your campaign.
5. Take Mid-Level Influencer Power Seriously
The definition of a mid-level influencer is someone who has 10,000-100,000 followers on a social media channel.
These people are valuable assets to brands because their rates are budget-friendly. They have higher engagement levels and can bring as much ROI to a brand as an “A-list” influencer.
The theory is, because they have a smaller following, they can keep a pulse on their readers. And this allows them time to engage with them more frequently.